What is Clay?
Clay is a platform that helps go-to-market teams uplevel their data enrichment and automate personalized outreach. It combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality.
Features of Clay
1. Basic Data Enrichment & Cleaning
Clay combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics.
2. AI Data Enrichment
Clay enables you to use AI to do research that previously required manual SDR work, including reading and analyzing webpages, PDFs, and Google searches for specific information.
3. Automated Outreach
Once you’ve nailed your data enrichment, you can use AI to craft relevant, compelling messaging based on that data. Everything syncs back to your CRM, allowing your team to go from campaign idea to execution in seconds.
How to Use Clay
1. Import/Create a Lead List
Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. Clay has 10+ built-in sources to help you find companies, people, and open jobs.
2. Enrich Your Data
Use Clay's 75+ enrichment tools to get the best data coverage possible. You can search multiple sources at once for any data point.
3. Use AI Research Agent
Replace manual research workflows with Clay's AI agent. It can automate manual, unstructured SDR research and find case studies, determine SOC-II compliance, or more.
4. Automate Your Outreach
With a solid data foundation, automate personalized outreach. Clay's AI messaging tool can use your data to craft 1-1 personalized messages to any prospect.
Pricing
Clay offers a 14-day Pro trial. No credit card required. After the trial, you can choose from various pricing plans that suit your needs.
Helpful Tips
- Use Clay's 75+ enrichment tools to get the best data coverage possible.
- Automate manual research workflows with Clay's AI agent.
- Use AI to craft relevant, compelling messaging based on your data.
Frequently Asked Questions
Q: What is Clay?
A: Clay is a platform that helps go-to-market teams uplevel their data enrichment and automate personalized outreach.
Q: What kinds of companies use Clay?
A: Clay serves GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more.
Q: Who on my team should use Clay?
A: GTM leaders, GTM operations team members, and SDRs can all use Clay to uplevel their data enrichment and automate personalized outreach.
Q: What tools does Clay replace for me?
A: Clay can replace your prospecting, data enrichment, and AI message drafting tools. It integrates with email sending tools and CRMs.
